SkyPanel X
- Consultations regarding product page branding, webstructure & setup
- Collaboration on the branding & logo concept
- Website strategy & User flow definition
- SEO strategy
- Web design
- Prototyping
- Asset postproduction
- Copywriting
- Website creation
- Bug fixing & Maintenance
A new family member for the industry’s favorite and award winning soft panel
Being mostly located behind the camera on (film) sets, the SkyPanel series releasedin 2015 happened to be a clearly preferred choice when it comes to lightingwithin productions.
Logo & Branding concept
During the initial planning stage of the product, ARRI defined the name and product design. The development of a visual identity began with a color branding phase. The classic SkyPanels appear in white, while various other lighting products ranged from light gray to black. The color blue seemed as an unusual yet pleasantly unexpected choice, differentiating all products and introducing an additional branding element.
Simultaneously, work on the logo concept progressed. The blue branding was visualized in prototypes, drafts, and the logo design to establish a connection with the blue theme and enhance the brand's relatability.
Implementing the branding to webdesign and creating the microsite
After website strategy, user flow definition, SEO strategy, site mapping and planning, the design and creation of the sites began.
On September 13th, after 3 months, SkyPanel X was launched.
