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Orbiter
- Consultations for relocation, webstructure & setup
- Website strategy & user flow definition
- SEO strategy & optimization
- Webdesign & UX refinement
- Prototyping
- Asset postproduction
- Copywriting
- Website development & migration
- Release
- Bug fixing & maintenance
Expanding a product page from 2 to 23 sites
The initial Orbiter microsite consisted of a long landing page and a shorter page providing additional information and technical data about the product.
But during the first two years between product launch and the website migration project, the product Orbiter continued to develop. Software updates improved the product, accessories extended the fixtures opportunities and use cases, and a lot of additional content was collected from social media or directly from film sets.
At the beginning of the project, the agency conceptualized new, suitable subpages collaboratively with the customer considering all new and existing content. Next the agency determined possible user flows, optimized the web design, assets and copies and eventually created 23 new pages on their new web system.
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