Gabb
Gabb Tapique is a fashion and portrait photographer and drag queen from the Philippines, who gained widespread recognition for his photography through the stock image platform Pexels, where his photos have been used by 3.5 million people globally. The task was to define his unique visual identity and integrate it into the branding and website. ©All photos belong to Gabb Tapique.
Branding
Development
Webdesign
SEO
Services in detail
- Definition of his visual identity
- Translate his visions and photography style to identity options
- Branding
- Logo
- Webdesign
- SEO strategy
- Animations
- UI & UX testing
- Webdevelopment
- Release
Logo
Gabb is a multifaceted character, channeling creativity into diverse projects and works.
Despite many flashy projects, harmony remains a consistent theme throughout.
This approach was mirrored in the logo, making it both striking and harmonious. Serif fonts, known for their classic and harmonious appearance, were modified for a more modern look. The first and last names were positioned slightly offset above each other to visually enhance the symmetry.
Branding & Webdesign
To achieve a classic yet modern visual appearance, the focus was placed on the logo and particularly on the photography. Distracting information was removed, and additional details were minimized.
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