L.U.Y.U.
- Competitor analysis for visual needs and business options
- Target group analysis
- Regular get-togethers to learn about the founder's personal vision
- Translate his visions to identity options provided within stylescapes
- Branding & brand release strategy
- Initial social media strategy and assets
- Webdesign incl. non-templated development, animations, SEO strategy
- Release
- Continuing branding-consultations & website extensions
Final stylescapes
Regular face-to-face meetings with the founder of L.U.Y.U. were held to uncover his personal vision, leading to the development of several branding options. These options included stylescapes, which, unlike moodboards, convey not just a mood but also an underlying branding concept. Ultimately, two stylescapes were presented to the founder, one of which was a perfect fit:
Translating the concept into design and development
To meet the founder's expectations for an unparalleled online store, the website was developed from scratch, without using templates or presets. A monochromatic color scheme of grays, blacks, and the brand's yellow was employed to direct the user's attention to the brand itself or the individual products, which served as the sole points of color on the entire site.
Release, final outcome and further support
It took four months from request to final release of the brand including social media presence and online shop with the following final outcome:
- Hundreds of orders immediately after brand release.
- 2500 Instagram followers within the first 4 months from 0.
- Decisions against planned social media campaigns due to great impressions on social media and too high order intakes.
- Corporations with one of the largest Hookah-Influencer within DE, AT & CH.
Unfortunately the brand run into unsolvable problems which lead them no chance other than close the business in 2023.
