Boegl.
Michael Boegl is a lifestyle, street, and portrait photographer based in Munich, Germany. With 92,000 Instagram fans, his work has been exhibited in galleries and exhibitions worldwide. Discovering his work and noticing his distinctive photography and presentation style inspired the expansion of his website with a graphic identity that complements his style. ©All photos and intellectual property belong to Michael Boegl.
Branding
Strategy
Webdesign
Development
E-Commerce
Services in detail
- Branding research
- Logo concept
- Visual concept
- Poster- & webdesign
- Web animation
- Prototyping
Branding research
The core elements of the design were defined based on his existing website and Instagram.
Visual concept
His posters are currently offered not directly on his website but through a third-party provider. No branded image delivery system is utilized to provide images to clients, and the presets are offered via a non-branded website extension. The web concept sought to visually unify all existing business areas and presentation platforms into one cohesive entity.
Further visual concepts, prototyps & animations
The aim and challenge for the website were to present all sites and features in a minimalistic, gallery-like appearance. The imagery served as the main focal point, intended to occupy a slightly oversized space on the canvas.
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